Summer styling with Ghost London

Q&A with Sam- Creative Director of Ghost London

To celebrate our latest summer collection, we are thrilled to introduce an exclusive collaboration with Ghost London. Bringing together timeless elegance and innovation, this partnership is the perfect fusion of style and sophistication. We worked with Sameera Azeem, the brilliant Creative Director behind Ghost London for our latest photoshoot, What Lies Beneath. Styling our shoot with Ghost’s beautiful dresses added the perfect touch of sophistication and elegance that we all look for during the summer events season. We sat down with Sameera to delve into her creative process, inspirations, and what makes this collaboration so special. Join us as we get to know the talented designer who is redefining modern elegance with every piece.

As the Creative Director at Ghost, tell us what a typical day looks like for you.

My days are busy with a variety of different things going on. We work across multiple seasons at a time, so I’m currently finalising fabrics, colours and trims for AW24 and planning what vision for SS25. I have a lot of creative meetings to run through everything from sketches, all the way up to the final ranges.

Fluidity and femininity are hallmarks of the Ghost aesthetic. Could you elaborate on how these design principles influence your creative vision for the brand?

By embracing fluidity and femininity, Ghost creates a cohesive and compelling vision that is reflected in every aspect of its design and brand philosophy. These 2 principles contribute to creating timeless pieces that transcend seasonal trends. We prioritise comfort without compromising on style. The garments are crafted to be both functional and beautiful, appealing to modern women who seek both practicality and aesthetic appeal in their wardrobes.

What makes you feel supported and empowered in your everyday life?

I have a fantastic team of women around me at Ghost who support me on a day to day. As a brand that is all about femininity, empowerment within our team is so important. In my daily life, I also love going to yoga as a self-care practice to feel empowered.  

We are heading into the summer events season, where we see bridal and occasionwear dresses in all colours and styles. What are your trend predictions for Summer ’24?

Vintage Inspirations: retro styles will be making a comeback. Alongside minimalist chic, simple, clean lines with minimal embellishments will continue to be a trend. Sleek silhouettes, slip dresses, and understated elegance will appeal to those who prefer a minimalist aesthetic.

Shop Summer '24

The Spot

Add style and sophistication to any outfit or occasion with this subtle and chic polka dot pattern on our beautiful sheer base. Blending durability with a soft feel, our high-waisted design ensures maximum comfort.

The Bare Nude

Perfect for summer days, these tights subtly even and illuminate your skin tone, creating a flawless, luminous finish – like a BB cream for your legs. Sheer brilliance, unmatched comfort. 

The Lace

Timeless and stylish, show off a little personality with The Lace. Made from a sustainable recycled yarn that combines softness with strength and our high-waist design for ultimate comfort.

Are you a tights person? Tell us how you wear yours!

Tights are a great piece for autumn layering, I like to keep summer outfits wearable for longer by layering up with cosy tights.

Want to get involved?

Enter the competition

We've teamed up with Ghost London to offer one lucky customer the chance to win a dress of their choice, plus a piece of luxury foundationwear and any pair of seamless tights from Heist Studios.

Want additional entries? Sign up to our newsletters and follow our social media pages at @ghostfashion and @heiststudios, to be in with a better chance of winning.