Every woman is different. And yet, our experience of underwear is universal: frustrating.From suffocatingly-tight shapewear to tights that just won’t stay up, we are being failed by the very garments supposed to support us. And all this from a $110bn industry...

Heist was born with real female bodies in mind. We exist to revolutionise underwear for all women and end the universal disappointment we’ve all grown to expect from the clothes we wear closest to our skin.

Through innovative technology never before used in the category, and our knowledge of the female physiognomy, we are on a mission to create world-first innovations that will change your experience for good.

We’ve invented the tights that literally defy gravity. We’ve created the shapewear that takes 5cm off your waist without a hint of tightness. And this is just the beginning... Welcome to the movement.