FREE SHIPPING to the UK of orders over £70 USA on $100 and EU over €100

Currency

October 9th, Apollo's Muse, Soho, London

Aimée Croysdill and Heist gathered friends of the brand for an intimate dinner at Apollo’s Muse to celebrate the launch of The Perfect 10 - a curated collection of tights designed in collaboration with Aimée. The evening honoured creativity, collaboration, and the women who inspire both, reflecting the spirit of partnership at the heart of the collection.

Pictured (left to right): Marisa abela, aimée croysdill, alexis foreman, Marcelino Sambe, Catarina Mira

Friends of Aimée and Heist gathered for an intimate evening at Apollo’s Muse. Some longtime collaborators, others meeting for the first time, the guest list brought together thirty women from across the London creative scene - spanning fashion, styling, film, art, and design.

Guests included actresses Marisa Abela, Isabella Wei, and Jessica Plummer; influencers Alexis Foreman and Catarina Mira; Kerry McDermott, Digital Director at Vogue; Naomi Pike, Commissioning Editor at ELLE; Joe Bromley, Fashion Editor at The Standard; Emma Bigger, Style Director at SheerLuxe; Kate Reardon, Editor-in-Chief at LUXX Magazine; Andrew Davies of Perfect Magazine; and stylist Felicity Kay.

Guests wore pieces from The Perfect 10 collection, including The Sixty in classic black, The Thirty-Five with its luminous sheer finish, and statement styles like The Polka Dot and The Crystal Cross, embellished with Swarovski detail.

The Sixty is Aimée's go-to: a flattering, semi-opaque tight that transitions effortlessly from day to night.

Each pair in The Perfect 10 reflects Heist’s signature design and technical innovation - pieces made to last, to move with you, and to elevate every look with quiet confidence.

We celebrated at one of London’s most elegant new spaces, Apollo’s Muse - a hidden gem tucked beneath Bacchanalia in Mayfair. Set against candlelight and marble, the evening unfolded in true Heist style: intimate, refined, and quietly indulgent.

Guests enjoyed a seasonal menu curated by Executive Chef Athinagoras Kostakos, featuring Mediterranean-inspired dishes served family-style. Plates were shared, glasses refilled, and conversation flowed late into the night - a fitting celebration of collaboration, creativity, and the women at the heart of The Perfect 10.