Dance like No One is Watching

About our first ever campaign…

We are continually confronted by underwear advertising that puts women on display. Objects to be ogled. Sexy, posed, provocative. All about the viewer and the best angle on the boobs/bum/legs (and bra/knickers/hosiery). Yawn. So for our first ever Heist Studios shoot, we flipped this on its head (rebellious…) and asked our dancers to forget about the viewer (and the camera) and to dance like no one was watching. To let freedom, movement, joy and exhilaration take over – to ignore how their bodies look and focus on how they move. We searched high and low to find amazing dancers who could bring the campaign to life. Then we met the insanely talented and inspiring Lucy Ridley — and we knew that we’d found the perfect fit.

We asked Lucy what her typical day looked like…

“Everyday I wake to an alarm of Max Richters version of Vivaldi’s Four Seasons (weirdly after over a year of it I’m still joyous to hear it’s song). I always snooze and nuzzle my head and toes back into the comfort of a known space. Then slowly I adjust from dream to reality, de-tangling myself from an abundance of wild hair. I lie starfish in bed for a moment and calmly say hello to my body; small little stretches; rocking my head and twisting my back. Accompanied by various feral vocal noises whilst wondering what options I have for breakfast (usually an avocado with black coffee and honey lurks within easy reach). As I tip out of bed I try hard to remember the plan for the day. I often wake up lost, which is nice. Once gratefully remembering my agenda, I then set off off. Each day completely different to the next. It’s a really special thing and I cherish it deeply. A typical destination I could be heading too is either to lead a rehearsal for Secret Cinema who I direct and choreograph for, perform for The People Pile, rehearse as dancer in an opera at the Opera house or dance travel myself somewhere gorgeous. Its an expansive type of typical.”

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In a world overflowing with choice, finding styles that truly suit you (and feel amazing) can be a challenge. The same goes for tights. Tights can be worn in many ways. You can layer them under clothes or wear them as a statement piece. They come in every shape, color, and style you can think of. So, how do you know which ones will look best and when to wear them?

While we can’t make the decision for you, we can share a few tips to help you find your perfect pair, and how to make the most of your Heist Tights.

Sheer to Opaque: How a Plain Black Tight Can Save the Day

Classic and timeless for a reason, a black tight is the ultimate wardrobe essential. Perfect under skirts or trousers for warmth and comfort, or paired with a mini skirt and boots for a night out, black tights are the unsung heroes of any outfit.

Heist Tights are known for their lasting wear and flawless finish. No digging, rolling, snagging, bobbling, or sagging - just smooth, sculpting comfort, whatever the denier.

When to Wear Sheer Tights

Sheer tights are perfect for warmer days or evenings out. When the weather’s mild - think autumn days with clouds and light showers - try The Fifteen or The Thirty-Five for a touch of coverage without overheating.

For a natural, second-skin look, The Nude, The Bare Nude or The Contour Nude add just enough warmth and confidence for in-between days. For nights out, pair your sheer tights with a mini dress or skirt for a sleek, elegant look (and a little extra warmth on the way home).

When to Wear Opaque Tights

When temperatures drop, opaque tights are your best friend. Ideal for work events, monochrome outfits, or those freezing mornings when you need an extra layer, our go-tos are The Sixty, The Eighty, and The 125. They deliver warmth, coverage, and polish in equal measure.

Stylist and long-time Heist friend Aimée Croysdill says:

“I always love a monochrome look - it feels chic and fashion-forward. Sticking to a single shade makes a simple but strong statement.”

How to Wear Colours and Patterns

Whether you’re drawn to bold prints, subtle textures, or unexpected hues, colour and patterned tights instantly elevate an outfit and add depth to your look. From timeless classics to modern statement pieces, Heist Tights make experimenting with colour and pattern effortless and endlessly wearable.

Lace Tights

Once seen as daring, floral tights have become a staple. They’re perfect for nights out or layered under long skirts. We love styling them like socks - peeking out from ballet flats or pumps - or making them the star of the show with a mini skirt and heels. Go classic in Black, or bold in Vintage Ivory - especially chic for brides-to-be.

Polka Dot Tights

A timeless favourite. Our Polka Dot (or Spot Tights) have been top of the hosiery drawer for years. Simple, reliable, and endlessly versatile, they come in multiple colours to suit every outfit and occasion. Available in classic Black, or refreshed in rich Burgundy or Vintage Ivory.

Simplistic but Bold Patterns

Transitioning from plain tights to patterns doesn’t need to be intimidating. With tights now recognised as both a practical essential and a fashion statement, we’ve designed pairs that make the switch effortless.

The Fine Line – Empowered yet subtle. A delicate upgrade from your usual sheer tights, offering a hint of difference that’s wearable for every day.
The Oversized Leopard – Bold and fashion-forward. Designed in collaboration with Aimée Croysdill, this reimagines a classic leopard print into something chic and sophisticated. Aimée recommends pairing it with your favourite LBD for coverage with a stylish edge.
The Overknee – The mini skirt’s best friend. Understated yet playful, this design adds a twist to a simple outfit—best paired with heels.
The Fishnet – A true classic. Season after season, The Fishnet remains a go-to for adding texture and interest to dark, monochrome looks. Try it in Chocolate Brown for an on-trend alternative to black.

Building an Outfit Around Tights

We’ve all had those moments when you love one piece but can’t build the outfit around it. Tights can be the solution. Pairing boots with dresses and tights is one of our favourite go-to formulas - it’s easy, stylish, and endlessly adaptable.

Chocolate Brown Tights and Bodysuits

Neutral tones and soft “colourful neutrals” have taken centre stage in recent years. Right now, rich browns and hot chocolate hues are trending as chic alternatives to black. This autumn, we’ve been pairing a Chocolate Brown Secondskin bodysuit with black suit trousers, jeans, and skirts.

Burgundy Tights

Another colour we can’t resist? Burgundy. Worn beautifully by Isabella Wei at our launch dinner for The Perfect 10 Collection (in collaboration with stylist, Aimée Croysdill), burgundy tights can be either a standout feature or a subtle accent. We love The Sixty for everyday wear, and The Eighty as temperatures drop.

An unexpected but beautiful combination we’ve been loving is powder blue and burgundy.

“Burgundy pairs well with black, grey, white, or tonal colours - but this season’s hero pairing is burgundy with baby blue,” says Croysdill. “Ground it with black or white so it stays fresh and cool - not too sweet.”

So, How Do You Choose?

Start with the basics. If there’s a colour or trend you’re curious to try, tights are the perfect (and affordable) way to experiment. Your favourite all-black outfit can instantly feel new with a pop of burgundy, chocolate brown, or powder blue.

If you’re dressing for functionality, work backwards from your needs. Ask yourself:

How formal is the occasion?

Will sheer or opaque tights suit best?

Will you be inside or outside?

Do you want a pop of colour, or to keep it simple?

The options are endless - but that’s part of the fun. Tights are a chance to refresh your wardrobe with layers that feel good and look amazing, no matter the season.