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CO.LAB.12 IS HERE

Our first-of-its-kind customer collaboration that lets you have your say on the future of underwear, is officially under way.

Our 150 Creators (selected at random from thousands of applications) are working with our all-female product innovation team, Lab12, to co-create knickers and transform an underwear essential for all women.

To keep you in the loop along the way, we have mapped out the CO.LAB.12 journey and will update you every time we reach a new milestone. This is just the beginning of CO.LAB.12, it won’t be long until the next edition drops. Keep an eye out, we can’t wait to collaborate with you soon.

CO.LAB.12 IS HERE

A first-of-its-kind customer collaboration that lets you shape the future of underwear is officially under way.

150 Creators (selected at random from thousands of applications) are working with our innovation team to co-create and transform knickers. Follow the CO.LAB.12 journey as together we reach every milestone and create the future of underwear.

CO.LAB.12 IS HERE

Our first-of-its-kind customer collaboration that lets you have your say on the future of underwear, is officially under way.

Our 150 Creators (selected at random from thousands of applications) are working with our all-female product innovation team, Lab12, to co-create knickers and transform an underwear essential for all women.

To keep you in the loop along the way, we have mapped out the CO.LAB.12 journey and will update you every time we reach a new milestone.

This is just the beginning of CO.LAB.12, it won’t be long until the next edition drops. Keep an eye out, we can’t wait to collaborate with you soon.

PROGRESS TRACKER

Product launch

1. CREATORS SELECTED

Creators, stand by, you have been selected and your pilot product is on its way to you. You should receive your exclusive Creator kit by Tuesday 18th February.

If you signed up and were not selected this time around, check your inbox, we have a treat for you.

2. PRODUCT TESTING IN PROGRESS

The time has come for all Creators to put their knickers to the test. Every Creator has until midnight GMT on Sunday 23rd February to tell us all about their experience via the knickers feedback form.
To do so, simply click the ‘submit your feedback’ link in the Creator portal (you can access the portal via your Creator email or link and QR code in your Creator notebook).

CREATOR TESTING COUNTDOWN

00
:
00
:
00
:
00

3. CREATOR FEEDBACK COLLATED

Creator feedback has been received, thank you Creators! Our innovation team, Lab12, are now using this to evolve and improve the knickers before they are launched to the world.

4. PRODUCT UPDATES IN PROGRESS

Our innovation team, Lab12, are busy transforming this underwear essential using your valuable insights and feedback. Watch this space.

5. PRE-ORDER LIVE

The moment has finally arrived! You can now officially pre-order our co-created knickers.
Be the first to get your hands on a pair from this limited drop.

6. OFFICIAL LAUNCH

They are here! We have done it team, thanks to our Creators, brand new Heist Knickers have landed. It’s time to experience the perfect pair.

1. CREATORS SELECTED
 
Creators, stand by, you have been selected and your pilot product is on its way to you. You should receive your exclusive Creator kit by Tuesday 18th February. 

If you signed up and were not selected this time around, check your inbox, we have a treat for you.

2. PRODUCT TESTING IN PROGRESS

The time has come for all Creators to put their knickers to the test. Every Creator has until midnight GMT on Sunday 23rd February to tell us all about their experience via the knickers feedback form.
To do so, simply click the ‘submit your feedback’ link in the Creator portal (you can access the portal via your Creator email or link and QR code in your Creator notebook).

Creators testing countdown

00
:
00
:
00
:
00

3. CREATOR FEEDBACK COLLATED

Creator feedback has been received, thank you Creators! Our innovation team, Lab12, are now using this to evolve and improve the knickers before they are launched to the world.

4. PRODUCT UPDATES IN PROGRESS

Our innovation team, Lab12, are busy transforming this underwear essential using your valuable insights and feedback. Watch this space.

5. PRE-ORDER LIVE

The moment has finally arrived! You can now officially pre-order our co-created knickers. Be the first to get your hands on a pair from this limited drop.

6. OFFICIAL LAUNCH

They are here! We have done it team, thanks to our Creators, brand new Heist Knickers have landed. It’s time to experience the perfect pair.

1. CREATORS SELECTED

Creators, stand by, you have been selected and your pilot product is on its way to you. You should receive your exclusive Creator kit by Tuesday 18th February.

If you signed up and were not selected this time around, check your inbox, we have a treat for you.

2. PRODUCT TESTING IN PROGRESS

The time has come for all Creators to put their knickers to the test. Every Creator has until midnight GMT on Sunday 23rd February to tell us all about their experience via the knickers feedback form.
To do so, simply click the ‘submit your feedback’ link in the Creator portal (you can access the portal via your Creator email or link and QR code in your Creator notebook).

CREATOR TESTING COUNTDOWN

00
:
00
:
00
:
00

3. CREATOR FEEDBACK COLLATED

Creator feedback has been received, thank you Creators! Our innovation team, Lab12, are now using this to evolve and improve the knickers before they are launched to the world.

4. PRODUCT UPDATES IN PROGRESS

Our innovation team, Lab12, are busy transforming this underwear essential using your valuable insights and feedback.
Watch this space.

5. PRE-ORDER LIVE

The moment has finally arrived! You can now officially pre-order our co-created knickers.
Be the first to get your hands on a pair from this limited drop.

6. OFFICIAL LAUNCH

They are here! We have done it team, thanks to our Creators, brand new Heist Knickers have landed. It’s time to experience the perfect pair.

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