Last year we launched our Future of Underwear initiative, which invited Heist customers to co-create with us and be part of the product design process. The result? Our debut bestselling knickers collection. This year our focus is on reimagining the maternity bra and we need your help.
To kick things off we’re launching a survey to get your feedback on maternity bralettes as they stand. From frumpy design to itchy uncomfortable fabrics and styles that just don’t prevent milk leakage - we’re here for it all. And the best bit is, if you are postpartum, once you’ve completed the survey you can apply to be part of our CO.LAB.12 wearer trial and receive pilot product to test run for us.
To keep you in the loop along the way, we have mapped out the CO.LAB.12 journey and will update you every time we reach a new milestone.
We can’t wait to collaborate with you.
We’re opening up a survey to anyone who has ever worn a maternity bralette to tell us what it’s really like. After all, we can’t create an incredible maternity bralette without YOUR help. Deadline for feedback: Midnight (BST) Friday 27th August 2021.
Thanks for taking the time to fill out our survey. Lab12 are in the process of studying the results. Everything you’ve shared will help shape our prototypes.
Creators, stand by, you have been selected and your pilot product is on its way to you. You should receive your exclusive maternity bralette prototype soon. If you signed up and were not selected this time around, check your inbox, we have a treat for you.
The time has come for all Creators to put on their maternity bralettes. Every Creator has until DATE TBC to tell us all about their experience via the maternity feedback form. To do so, simply click the ‘submit your feedback’ link in the Creator portal (you can access the portal via your Creator email).
Creator feedback has been received, thank you Creators! Our innovation team, Lab12, are now busy transforming the maternity bralette using your valuable insights and feedback. Watch this space.
They are here! We have done it, team. Thanks to our Creators, a brand new Heist maternity bralette has landed.