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Q&A with Jane Gwyther - EMEA Sales Manager for Legwear at The LYCRA Company

At Heist Studios, we're passionate about creating pieces that empower you to feel your absolute best. That's why we're thrilled to introduce LYCRA® BEAUTY technology, a revolutionary innovation that takes comfort and confidence to a whole new level in our Contour collection. But what exactly is LYCRA® BEAUTY, and how does it elevate your Heist experience? Let's delve into the world of this transformative technology!

Please can you explain LYCRA® BEAUTY to our customers?

LYCRA® fibre is a premium elastane fibre, that  offers long-lasting fit  and comfort, in any garment or fabric it is used in. The fibre is used in The Contour collection, knitted in a special way that allows the garment to be easy to put on and take off, and gives all-day supportive comfort as part of LYCRA® BEAUTY Technology.

What is the difference between LYCRA® BEAUTY, and LYCRA®?

LYCRA(r) BEAUTY Technology is a combination of premium elastane, LYCRA(r) fibre,  knitted in such a way that it brings all-day comfort and supportive shaping, giving confidence to your consumers under any outfit.

What does 'LYCRA® BEAUTY Accreditation' mean? How does this affect the item I'm looking to purchase?

Each garment from The Contour Collection has been tested and accredited/ approved to the LYCRA® BEAUTY technology standards. The LYCRA Company has a stringent sets of testing parameters to ensure the garment performs, offering excellent shaping performance with comfort.

Best sellers using LYCRA® BEAUTY Technology

The Contour Bralette

Designed with built in support, flexible cup sizing, 3D knit cups to shape and support your bust and adjustable straps and a seamless back.

The Bodysuit

Smoothing your torso for a refined silhouette. This style gives you the freedom to move, whilst ensuring you're held.

The High Waist Shorts

These body shaping briefs are designed to contour the bottom, waist and hips without constricting or pinching.

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Support and strength are two core values when it comes to products, here at Heist. What about LYCRA® BEAUTY inspires strength and empowerment?

LYCRA® fibre and LYCRA® BEAUTY helps garments deliver long last fit, comfort and performance. When garments fit, it helps bring confidence to the consumer, helping her feel the best she can. 

Beyond shapewear, what other moments in your life do you feel most supported and empowered?

My career has centred around designing , developing and producing intimate garments, with hosiery being my focus. A great pair of tights, that fit you perfectly and are super comfortable, makes me feel confident, and capable. Shapewear is the same. These garments made with LYCRA® fibre help deliver this promise.

What is the difference between LYCRA® BEAUTY, and LYCRA®?

LYCRA® BEAUTY Technology is a combination of premium elastane, LYCRA® fibre,  knitted in such a way that it brings all-day comfort and supportive shaping, giving confidence to your consumers under any outfit.