We knew women deserved better underwear

Ever since we made the decision to take on, and revolutionise, the hosiery industry five years ago we’ve been inundated with requests from you to work our magic on underwear. You asked, we listened and this marked the beginning of our journey to change the landscape of underwear for good. This was our war on the wedgie, our fight against ill-fitting bras and our rejection of itchy thongs. Women deserve better underwear. Fact. We wear it every day. It’s personal. It’s intimate. It’s our foundation layer. It is the under armour we wear to get us through the day. Does it define us? No. But it can definitely shape the way we feel and how we experience our day-to-day lives.

In 2020, Lab12, our in-house female design team worked alongside 150 Heist customers to develop our debut underwear collection. Customers became co-creators and together we designed underwear that works for, not against all women.The result? The launch of The Sheer Collection; an elevated, everyday range of underwear. Think comfortable bralette and knickers with beautiful mesh detailing, that looks, feels AND performs. Our hero product in the collection, The Sheer Bralette sold out within a week and went on to rack up a waitlist of 2,000 people (twice!) fast becoming a best-seller. Since then, we’ve worked behind-the-scenes to extend the collection to include your favourite intimate styles. Allow us to introduce our NEW Sheer Silhouettes: The Sheer Body, The Sheer Vest and The Sheer Triangle Bralette.

The Sheer Silhouette Collection is designed with a barely-there soft fabric feel and beautiful mesh detailing. Each unique style follows your natural silhouette. This is elevated everyday underwear.

The Sheer Triangle Bralette
Soft non-wired Triangle Bralette with beautiful mesh panelling. Gives a natural shape and a light lift. Includes a subtle adjustable hook and eye and straps for the perfect fit.

The Sheer Body
A silky sleek body with delicate mesh panelling, designed to create a soft silhouette. Perfect for versatility, this is a wardrobe foundation.

The Sheer Vest
A ready-to-wear vest with mesh detailing. This is your wardrobe hero-piece, perfect seen or unseen. You decide.

Need advice on styling or fit?
Get in touch with The Customer Collective: support@heist-studios. We’ve got you covered.