Customer Survey Results: What 2026 Taught Us
Every year, we ask our customers to tell us what matters to them most. What they're looking for, what frustrates them about traditional hosiery and underwear, and what keeps them coming back to Heist.
This year, hundreds of responses revealed something surprisingly simple:
You aren't looking for more tights. You're looking for better tights.
Quality Still Matters Most
Fast fashion has conditioned us to expect clothing to be disposable, but when it comes to hosiery, our customers told a different story.
When asked to rate the quality of Heist products, customers gave an average score of 8.4 out of 10.
Even more tellingly, 61% said Heist products are fairly priced for the quality they receive.
That's significant in a year where household budgets remain under pressure and every purchase is considered more carefully.
For many customers, value isn't about buying the cheapest option, but about buying something that performs better and lasts longer.
One survey response summed it up perfectly:
"I have pairs that are six years old and still fabulous."
When it comes to tights, that's the kind of sustainability we're interested in.
Comfort Isn't A Luxury. It's An Expectation.
For years, women have accepted that tights are something you simply tolerate.
Waistbands that dig. Fabric that sags. Tights that need adjusting throughout the day.
Our survey suggests those days are over, at least at Heist.
Customers consistently ranked comfort as one of the most important factors when choosing hosiery, reinforcing what we've believed since day one: the best tights should be the ones you don't have to think about.
It's why every pair of Heist tights is designed with seamless construction, freedom of movement and comfort at its core.
Because when tights fit properly, they disappear into your day.
The fan-favourite go-to
High-Waist Tights
CLASSIC COVERAGE
The Nude Sheer Tights
Regular price
£30.00 GBP
Shade 10
Shade 20
Shade 30
Shade 40
Shade 50
Shade 60
Shade 70
X3 - BUNDLE & SAVE 15%
The Fifteen Sheer Tights Black
X3 - BUNDLE & SAVE 15%
Heist Mesh Laundry Bag
Regular price
£12.00 GBP
Black
X3 - BUNDLE & SAVE 15%
The Eighty Opaque Tights Black
X3 - BUNDLE & SAVE 15%
The Thirty-Five Semi-Opaque Tights Raspberry Pink
X3 - BUNDLE & SAVE 15%
The Fifteen Sheer Tights Slate Grey
X3 - BUNDLE & SAVE 15%
The Thirty-Five Semi-Opaque Tights Powder Blue
X3 - BUNDLE & SAVE 15%
The Eighty Opaque Tights Burgundy
X3 - BUNDLE & SAVE 15%
Nothing Beats A Personal Recommendation
In an age of algorithms, influencers and endless advertising, one finding stood out above all others.
The most trusted recommendation still comes from another woman.
This year alone, 74/600+ customers told us they discovered Heist through a friend's recommendation.
Just someone telling someone else, "You should try these.". For us, that's one of the most meaningful statistics.
The Power Of Good Press
For the third year running, editorial coverage was the number one way customers discovered Heist.
Fashion editors, stylists and journalists continue to recommend our tights because they're looking for the same things our customers are:
- Comfort.
- Quality.
- Performance.
- Longevity.
While trends come and go, these fundamentals never really change. You and the editors of the world agree on that.
What Women Want From Tights Today
Perhaps the most interesting finding wasn't about what customers had already bought, but about what they want next.
When asked what they'd most like to see from Heist, the clear winner was:
An even better everyday tight.
Not more novelty. Not more trends. Just a product that works harder.
Our focus has always been in creating tights that look beautiful, feel comfortable and stand up to everyday life. Now we know for sure to continue in that direction.
Beyond Tights
While hosiery remains at the heart of Heist Studios, customers are increasingly discovering the rest of our collection too.
Today, 92% of customers know we offer underwear, with our SoftSkin collection emerging as the most-loved range.
It reinforces something we've long believed: comfort is key in every layer. Whether it's tights, underwear or shapewear, the goal is always the same: to create pieces that support your day without demanding your attention.
The Takeaway
If there's one thing this year's survey taught us, it's that women haven't fallen out of love with tights. They've simply become more selective about the pairs they buy, and rightly so.
They want tights that last. Tights that feel comfortable. Tights that justify their place in a wardrobe, and above all, tights that perform exactly as promised.
We're proud that so many women trust Heist to deliver that experience, and we're even more excited about what comes next.
