What's up with Fruit in Tights?

#WhateverYou

A recognition and celebration of our complex bodies, influences everything we do at Heist – to how we think about product design, to the images in our advertising campaigns.

Our #WhateverYou fruit campaign was born from this thinking. We realised that no matter how many body types we might show in our ads, it would always alienate some (or smack of tokenism). And the conversation would always be about appearance. The very thing we were trying to avoid.

So instead of creating traditional images of women as static mannequins, we swapped bodies out for fruit. Using prickly pineapples to show mood and beautifully veined melons to suggest age – we could open up a conversation about age without needing to objectify our grandmothers (we’d rather hurt a melon’s feelings than Nana’s.) It allowed us to talk about form and complexity, without being myopically focused on appearance….

Also, if our tights can take on a pineapple and survive, we figure they’ll last pretty well for you…

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At Heist, we speak body language.

We can all agree that shapewear is designed to support, which is why the real revolution in our designs is in what you don’t feel; no discomfort, no distractions.

Enter our signature HeroPanels™: bonded, zonal, shaping panels that give high performance compression, with high performance comfort.

Ready to take a closer look?

What are HeroPanels™?

Our HeroPanels™ are created using a laminate that sits between the layers of our Sculpt shapewear. The adhesive we use is engineered to move, delivering optimum stretch and recovery while maintaining a sleek, smooth finish and soft hand feel for next-to-skin comfort.

It’s like memory foam…but make it shapewear.

By designing our garments with the placement of our HeroPanels™ in mind, we’re able to make shapewear that slims and sculpts you exactly where you want it, without squeezing you unnecessarily where you don’t.

The results you’re after, without the compromise.

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Let's talk breathability

To make our garments breathable (whilst still having the support you want), we've added curved laser perforations in key areas that promote and enhance breathability to let your body cool without losing that crucial supportive hold.

Shapewear with high performance compression, that feels comfortable, has breathability and that looks good? We know it sounds too good to be true, but that’s what HeroPanels™ are all about.

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