The Vault
What's up with Fruit in Tights?
#WhateverYouA recognition and celebration of our complex bodies, influences everything we do at Heist – to how we think about product design, to the images in our advertising campaigns.Our #WhateverYou...
Whatever Love by Amber Vittoria
Why we <3 Amber Vittoria. Positive. Upbeat. Dynamic. Feminine. That’s what we loved about Amber Vittoria’s imagery. For sure, her female forms are abstracted; but their solidness and expressiveness make...
Dance like No One is Watching
About our first ever campaign…We are continually confronted by underwear advertising that puts women on display. Objects to be ogled. Sexy, posed, provocative. All about the viewer and the best...
The Body Debate
Is yours bikini ready, summer ready…Olympic ready?Muscular. This seemingly innocuous adjective is heavily loaded. The body image conversation so sensitive that the possibility of negative interpretations (does it mean bulky,...
